With all the increased costs businesses face, paying for that logo change on stores across the country was one cost they weren’t forced to pay, so somebody with common sense stopped it. At least that’s my guess. Either that or they paid for focus groups after the change was announced and received negative feedback.
I would love to get some information about PepsiCola’s logo, which was changed during the Obama campaign to look like Obama’s logo. Whenever I see the Pepsi logo, I think “ObamaCola.”
Does anyone know if Pepsi’s cola sales increased with the Obama logo, and if they’re declining as Obama love declines?
Millions…
Since when are company logos ruled on by a concensus of the general public? You just change it. You don’t ask permission. I’ll go with AVI, a publicity stunt from the get go.
“Well, that was brief.”
Nice pun.
They probably realised that GAP is a classic. Don’t fix if it ain’t broke….so to speak.
That was my first thought: How much did that cost? But AVI made a good point, it got them publicity. I wonder if that was the point all along?
I wonder if this was a deliberate gaffe. Didn’t they run this by some “focus groups,” which would have given them the “man in the street” opinion, before they announced the change? I find it hard to believe that they didn’t. If they did and got a similar response, then they were just seeking publicity, as AVI says.
If they didn’t run it through some focus groups before they announced the change, they were not acting in a competent manner.
People’s weird sensibilities about imagery could have been better for the environment and saved them money.
The “Gap” shopping bag is a solid color because the background color of the logo is that bluish purple color. The attempt at a new Gap logo with the little square with the gradient of color on a paper white background would have saved money over the long term in printing cost is a possible explanation.
Ben and Jerry’s could save the environment also. They put to much ink on their icecream containers.
Too bad they don’t care about the environment.
I do like Cherry Garcia 😀
… though to this day, to this day, I can say I have never knowingly ever hear a single song by the Grateful Dead. It’s one of those almost unbelievable personal facts about me, ha!
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OTOH, it was publicity while it lasted…
Good call, Neo.
With all the increased costs businesses face, paying for that logo change on stores across the country was one cost they weren’t forced to pay, so somebody with common sense stopped it. At least that’s my guess. Either that or they paid for focus groups after the change was announced and received negative feedback.
I would love to get some information about PepsiCola’s logo, which was changed during the Obama campaign to look like Obama’s logo. Whenever I see the Pepsi logo, I think “ObamaCola.”
Does anyone know if Pepsi’s cola sales increased with the Obama logo, and if they’re declining as Obama love declines?
Millions…
Since when are company logos ruled on by a concensus of the general public? You just change it. You don’t ask permission. I’ll go with AVI, a publicity stunt from the get go.
“Well, that was brief.”
Nice pun.
They probably realised that GAP is a classic. Don’t fix if it ain’t broke….so to speak.
That was my first thought: How much did that cost? But AVI made a good point, it got them publicity. I wonder if that was the point all along?
I wonder if this was a deliberate gaffe. Didn’t they run this by some “focus groups,” which would have given them the “man in the street” opinion, before they announced the change? I find it hard to believe that they didn’t. If they did and got a similar response, then they were just seeking publicity, as AVI says.
If they didn’t run it through some focus groups before they announced the change, they were not acting in a competent manner.
People’s weird sensibilities about imagery could have been better for the environment and saved them money.
The “Gap” shopping bag is a solid color because the background color of the logo is that bluish purple color. The attempt at a new Gap logo with the little square with the gradient of color on a paper white background would have saved money over the long term in printing cost is a possible explanation.
Ben and Jerry’s could save the environment also. They put to much ink on their icecream containers.
Too bad they don’t care about the environment.
I do like Cherry Garcia 😀
… though to this day, to this day, I can say I have never knowingly ever hear a single song by the Grateful Dead. It’s one of those almost unbelievable personal facts about me, ha!